52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

Just 6 Percent Of Customers Don't Trust Client Reviews At All

According to client review stats, a tremendous 19% of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Service

This stat is one of numerous that highlight the significance of online ratings. Now that news of customer fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with an ideal five star ranking.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when clients have to choose a service provider.

Source: DemandGenReport

95% Of Unsatisfied Customers Will Return To A Business If A Company Makes An Effort To Solve Problems Quickly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista