Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now know why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

The Majority Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Typically, 142 million customers check out Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats indicate a business's reputation does not impact simply the clients. Potential employees likewise take a look at rankings and read reviews.

Source: Deloitte

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your consumers builds their trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

74 Percent Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online scores data, we learnt that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated content has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general appeal of a website can just go so far.

Source: Review Trackers

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal