95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are much more likely to employ a professional based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two-thirds of businesses have outstanding and awesome rankings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

The Majority Of Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score actually helps your overall score.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation doesn't impact simply the consumers. Prospective employees likewise look at rankings and read reviews.

Source: Deloitte

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective clients won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

89% Of Shoppers Choose To Read Reviews On Their Mobile Devices

Be it via an app or a mobile web browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz