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Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made quickly.
Online reviews are certainly convincing, yet marketers have not always come to value the power of them.
Source: Martech Zone
15% Of Consumers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential customers will not even think about working with a company they can't find opinions about.
Source: Statuslabs
Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Published On Twitter Can Boost Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as guidance from loved ones.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management statistics suggest a company's reputation does not impact simply the consumers. Potential employees also look at scores and read reviews.
Source: Deloitte
72 Percent Of Customers Won't Take Action Unless They Read Some Reviews
Irrespective of how attractive your marketing is, you still need client reviews. There is no skirting around it. Clients are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review statistics show the basic popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Online Product Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270 Percent
User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo