Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact utilize them.

Although we now know why client reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

Google Represents 57.5 Percent Of All Reviews World Wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

US Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

Regardless of how enticing your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made rapidly.

Online reviews are certainly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your customers builds their trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive effect user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70 Percent Of Customers Choose To Learn About A Business Via Posts And Reviews, Instead Of Ads

Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

83 Percent Of Consumers Don't Rely On Advertising

The standard channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads select to take note of consumers' recommendations online.

Source: Statuslabs

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an unassailable effect on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal