73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the potential customers are searching for. Nearly a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings statistics, we discovered that a company needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

89% Of Customers Prefer To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, consumers choose to read reviews on their smart phones.

Source: Statista

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat customers honorably generally prosper, review websites help ensure of that.

Source: Statuslabs

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Consumers Might Invest 31% More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

15% Of Users Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective customers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs