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Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact utilize them.
Although we now understand why consumer reviews are so effective, many businesses apparently don't.
Source: LsaInsider
60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.
Reviews and ranking data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google remains in the lead here, followed by Facebook as a remote second.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of possible consumers won't even think about working with a company they can't find opinions about.
Source: Statuslabs
The Majority Of Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
No matter how tempting your marketing is, you still require customer reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have a huge effect on their decision when clients have to choose a service provider.
Source: DemandGenReport
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you offer them a great experience.
Source: Brightlocal
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally 2 out of 3 companies have excellent and good scores. Just 5% of businesses have a rating listed below three stars.
Source: Brightlocal
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses
Since the huge bulk of customers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
US Shoppers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.
Source: Statista
89% Of Customers Browse A Companies Feedback To Reviews
Not only do many individuals check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers