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Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your customers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.
As you might expect, customers who feel this way are ready to spend more money with a company.
Source: Statuslabs
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Overall 2 out of 3 businesses have outstanding and great ratings. Just 5% of companies have a rating below three stars.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews go on without a reaction. That's regrettable, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their buying confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people read much more reviews to get an idea of how business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
Consumers Could Spend 31 Percent More With A Business That Has Great Reviews
Take note of this statistic. The better other users describe your product and services, the more cash you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
The Average Review Word Count Has Become 65% Shorter Since 2010
In the present day reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as recommendations from family and friends.
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
Over Half Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Ranking
This stat is among numerous that highlight the value of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.
57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked just for services with a best five star score.
Source: Brightlocal