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When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Over Half Of Shoppers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are reportedly the more opinionated ones.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
83% Of All Young Shoppers Were Asked To Post A Review Recently
Of those asked, 80% of clients did post a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.
Source: Brightlocal
Only 6% Of Consumers Do Not Rely On Consumer Reviews At All
According to consumer review stats, a whopping 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
15 Percent Of Visitors Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible customers won't even consider working with a business they can't discover opinions about.
Source: Statuslabs
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
70 Percent Of Consumers Choose To Discover A Business By Means Of Short Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs
74 Percent Of Local Businesses Have At Least 1 Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online ratings data, we learnt that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal