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Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
89% Of Shoppers Prefer To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile web browser, folks prefer to read reviews on their phones.
Source: Statista
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat clients honorably usually flourish, review sites help ensure of that.
Source: Statuslabs
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews
Keeping in touch with your consumers establishes trust. Even something easy like responding to their comments and reviews can make them feel appreciated.
As you might anticipate, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
USA Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a legal representative or a doctor.
Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the basic popularity of a website can just go so far when it concerns trust.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers