83% Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to focus on clients' recommendations online.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Reviews Posted On Twitter Can Help Boost Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation doesn't affect simply the clients. Prospective team members also look at scores and read reviews.

Source: Deloitte

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Communicating with your consumers develops trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the huge bulk of customers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still require customer reviews. There's no other way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine