The Typical Review Word Count Has Become 65% Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.

Source: Review Trackers

American Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of American clients.

Source: Statista

53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

95% Of Unsatisfied Consumers Will Go Back To A Company If A Company Manages To Fix Issues Quickly And Effectively

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online scores statistics, we learnt that a business requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

The Majority Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients well typically prosper, review sites help make certain of that.

Source: Statuslabs

Customers Might Spend 31% More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Certainly Leave A Review

More than a 35% would post a review to notify others about their customer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

89% Of Consumers Want To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile browser, clients choose to read reviews on their smart phones.

Source: Statista