Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is among many that highlight the importance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your customers pleased is more crucial than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with an ideal five star score.

Source: Brightlocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

89% Of Shoppers Prefer To Read Reviews Using Their Smartphones

Be it via an app or a mobile web browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to consumer review data, a tremendous 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews initially.

Source: Statista

American Consumers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the huge majority of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The more detailed other users explain your product or service, the more cash you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read much more reviews to get a clear view of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

Most Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score in fact helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Clients Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would do it to educate others about their customer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users take note of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista