53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat consumers well typically prosper, review websites help make certain of that.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really utilize them.

Although we now know why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

More Than Half Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the significance of online rankings. Now that news of customer fulfillment travels this fast, keeping your customers pleased is more important than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for services with an ideal five star rating.

Source: Brightlocal

15% Of Consumers Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of potential consumers won't even consider doing business with a business they can't find opinions about.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

86% Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing preferences.

According to social media reviews stats, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of five users are more likely to rely on a local business.

Source: RevLocal

The Majority Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous effect user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There is no other way around it. Clients are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

89% Of Buyers Want To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, everyday people choose to read reviews on their mobile devices.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone