72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need client reviews. There's no skirting around it. Customers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

If They Were Asked, 77% Of Consumers Would Undoubtedly Post A Review

More than a 35% would submit a review to educate others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

Most Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score actually helps your overall score.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of potential customers will not even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Corresponding with your customers creates trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.

As you might anticipate, clients who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

Over Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of many that highlight the value of online rankings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more vital than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a best five star rating.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the large bulk of consumers read reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers go to Yelp monthly. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

Reviews Posted On Twitter Can Boost Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

73 Percent Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Nearly a third of consumers state written reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you manage to choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a website can just go so far when it concerns trust.

Source: Review Trackers