Half Of All Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews go on without a response. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Users Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

The Majority Of Clients Aged 25-34 Posted Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

95% Of Dissatisfied Consumers Will Go Back To A Company If A Company Manages To Resolve Problems Rapidly And Effectively

Clients do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

83% Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads select to take note of customers' recommendations online.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a physician or an attorney.

Young people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social reviews statistics, Facebook impacts over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.

Source: RevLocal

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most credible source of suggestions. Online reviews usually bring the exact same weight as recommendations from loved ones.

Source: Brightlocal

Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to client review stats, a massive 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal