53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Reviews Published On Twitter Can Help Increase Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews go on without a response. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When clients have to select a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

A Lot Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall score.

According to client rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

77% Of Clients Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would want to submit a review to help other individuals with their choice making process.

Source: Podium

The Average Review Word Count Has Become 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

The Majority Of Customers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the exact same weight as advice from friends and family.

Source: Brightlocal

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how captivating your marketing is, you still require customer reviews. There is no skirting around it. Clients are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users explain your services or product, the more cash you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers