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Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other people, you quickly choose a model that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people know the value of being informed. User-generated content has an indisputable effect on customers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat customers fairly normally succeed, review websites help make certain of that.
Source: Statuslabs
67% Of Customers Report Reviews Are A "Very Important" Factor When Choosing A Service Provider
When consumers have to pick a solution provider, reviews have a huge effect on their decision.
Source: DemandGenReport
Reviews Posted On Twitter Can Help Boost Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two thirds of companies have exceptional and awesome scores. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats position clients' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as recommendations from loved ones.
Source: Brightlocal
Clients Might Invest 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this fact. The more detailed other users explain your product or service, the more cash you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
Over Half Of Clients Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of potential consumers won't even consider working with a company they can't find viewpoints about.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management stats show a company's reputation doesn't impact just the clients. Prospective team members likewise take a look at ratings and read reviews.
Source: Deloitte