60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and score stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 6% Of Customers Don't Trust Client Reviews At All

According to customer review statistics, a massive 19% of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly typically succeed, review sites help make certain of that.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

77% Of Customers Would Likely Post A Review If They Were Asked

More than a 35% would do it to notify others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

Most Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Due To The Fact That They Want To Acquire A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82% Of Customers Go To Review Sites.

Users come since they have actually already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Normally, 142 million consumers go to Yelp every month. This is as good a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the large bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal