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The Typical Review Length Has Become 65% Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Majority Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Score
This stat is among many that illustrate the significance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients delighted is more important than ever.
57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked just for businesses with a perfect five star score.
Source: Brightlocal
73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear people aren't pleased with scores alone.
Consumer reviews make the stats appear more genuine which is what the would-be consumers are looking for. Almost a 3rd of consumers state composed reviews are the only feature that makes them believe the sites' reviews are beneficial and pertinent.
Source: Fan and Fuel
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers well usually flourish, review sites help make sure of that.
Source: Statuslabs
60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and score data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
74% Of Regional Companies Have At Least 1 Google Review
One review is far from adequate to enhance your website's SERP ranking.
Taking a look at online ratings data, we found out that a company needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is really doing. Don't depend upon that figure alone.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review statistics show the general popularity of a website can only presume when it comes to trust.
Source: Review Trackers
Reviews Posted On Twitter Can Help Boost Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an unassailable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal