Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Posted On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to customer review data, a massive 19 percent of consumers constantly trust online reviews and never ever a buy without reading reviews first.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads select to focus on clients' suggestions online.

Source: Statuslabs

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is among many that highlight the value of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your clients pleased is more important than ever.

57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for organizations with a best five star ranking.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick a physician or a legal representative.

Young people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

The Typical Review Length Has Gotten 65% Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the same weight as suggestions from family and friends.

Source: Brightlocal

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did give a review. Overall, companies have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are obviously convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

89% Of Consumers Read A Businesses Replies To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista