30% Of Clients Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your customers creates trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you might anticipate, clients who feel this way are ready to invest more cash with a business.

Source: Statuslabs

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and score data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Customers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users explain your product and services, the more cash you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Since the large bulk of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the prospective customers are looking for. Almost a third of customers say written reviews are the only function that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Most Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking actually helps your overall score.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online scores data, we learnt that a business requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

US Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.

Source: Statista