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Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they spend at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to client review data, a massive 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
If They Were Asked, 77% Of Clients Would Definitely Post A Review
More than a 35% would post a review to notify others about their customer encounter and 24% would likely direct their review to the business itself.
Over a 26% would want to submit a review to assist other people with their choice making process.
Source: Podium
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Clients
24% of US buyers consider reviews as 'extremely influential'.
To highlight the value of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those exact same clients are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When consumers need to pick a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
74% Of Local Companies Have At Least 1 Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online scores statistics, we found out that a business needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
The Majority Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of clients, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the basic appeal of a site can just presume when it comes to trust.
Source: Review Trackers
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or average one.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a remote second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers