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72% Of Consumers Won't Take Action Before They Read Some Reviews
Irrespective of how attractive your marketing is, you still need customer reviews. There's no skirting around it. Customers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
30% Of Clients Feel Positive About A Company Which Responds To Online Reviews
Staying connected with your clients establishes trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two thirds of businesses have excellent and great ratings. Only 5% of companies have a ranking below three stars.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
83 Percent Of Customers Don't Rely On Advertising
The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to pay attention to customers' recommendations online.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for an item with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a physician or an attorney.
Younger people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying decisions are made quickly.
Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Over Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Ranking
This stat is one of numerous that show the significance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your customers happy is more vital than ever.
57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked only for businesses with a perfect five star score.
Source: Brightlocal
77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive impact user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
86% Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them an excellent experience.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and rating data show people value the viewpoint of peers more than any other content.
Source: Collective Bias
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal