Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Considering that the large majority of customers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually use them.

Although we now know why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats suggest a company's reputation doesn't affect just the customers. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to choose an attorney or a physician.

Young people (age 18-35) are even more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

82% Of Customers Go To Review Sites Due To The Fact That They Wish To Buy A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.

Users come due to the fact that they have already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Usually, 142 million customers visit Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the exact same weight as recommendations from loved ones.

Source: Brightlocal

Customers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The better other users describe your service or product, the more money you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista