Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the huge bulk of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Posted On Twitter Can Help Increase Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the massive impact user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Communicating with your customers creates trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.

As you may expect, clients who feel this way are happy to invest more money with a business.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Customers Admit Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

89% Of Clients Browse A Companies Responses To Reviews

Not only do many consumers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Since They Desire To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.

Review websites are locations that customers go to get the truth about a product, service or business . Due to the fact that they have actually currently formed a buying decision, users come. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

The Typical Review Length Has Actually Become 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do wonders in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal