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73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Client reviews make the stats appear more genuine which is what the prospective customers are trying to find. Nearly a third of customers say composed reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
89% Of Clients Read A Businesses Replies To Reviews
Not only do a lot of consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and score stats reveal people value the opinion of peers more than any other material.
Source: Collective Bias
82 Percent Of Customers Check Out Review Sites Because They Wish To Purchase A Service Or A Product And Wish To Get The Truth About Business Product Or Services.
Review sites are locations that people go to get the facts about a business, service or item . Users come because they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
72% Of Clients Won't Take Action Unless They Check Out Some Reviews
Regardless of how tempting your marketing is, you still require customer reviews. There is no other way around it. Clients are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
74% Of Local Companies Have At Least One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Looking at online scores stats, we found out that a company needs to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful people understand the worth of being informed. User-generated material has an unassailable influence on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually utilize them.
Although we now understand why client reviews are so effective, many businesses apparently don't.
Source: LsaInsider
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Keeping in touch with your customers builds their trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.
With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs