52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to consumer review stats, a massive 19% of customers constantly trust online reviews and never a buy without checking out reviews initially.

Source: Statista

Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

89% Of Clients Choose To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile web browser, most people choose to read reviews on their phones.

Source: Statista

83% Of All Young Shoppers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Since the huge bulk of consumers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two thirds of companies have outstanding and awesome ratings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Company

This stat is among lots of that highlight the significance of online scores. Now that news of customer fulfillment travels this fast, keeping your customers pleased is more crucial than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with an ideal five star score.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have a massive impact on their decision when consumers have to choose a service provider.

Source: DemandGenReport

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of possible customers won't even consider working with a business they can't discover opinions about.

Source: Statuslabs