Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing preferences.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews stats reveal that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

70 Percent Of Customers Prefer To Discover A Business By Means Of Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

89% Of Clients Read A Companies Reactions To Reviews

Not only do a lot of customers check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Google Represents 57.5 Percent Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

The Majority Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall rating.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

15% Of Clients Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of possible clients won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

89% Of Buyers Want To Read Reviews On Their Mobile Phones

Be it through an app or a mobile web browser, clients choose to read reviews on their phones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your clients develops trust. Even something as simple as responding to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs