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73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores
Online review statistics make it clear individuals aren't pleased with scores alone.
Customer reviews make the statistics appear more authentic which is what the potential customers are searching for. Almost a third of customers say written reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.
If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the exact same weight as suggestions from friends and family.
Source: Brightlocal
The Majority Of Customers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
72% Of Clients Will Not Take Action Before They Check Out Some Reviews
Regardless of how eye-catching your marketing is, you still require consumer reviews. There's no other way around it. Customers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really frequently'.
Source: Trust You
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Shared On Twitter Can Help Boost Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo