Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Just 6% Of Customers Don't Rely On Consumer Reviews At All

According to consumer review statistics, a whopping 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

If They Were Asked, 77% Of Customers Would Give A Review

More than a 35% would post a review to inform others about their customer experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have great and exceptional rankings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a business's reputation does not impact just the clients. Potential team members likewise look at ratings and read reviews.

Source: Deloitte

70 Percent Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize An Organisation

This stat is one of lots of that show the value of online scores. Now that news of consumer fulfillment travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for companies with an ideal five star ranking.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to pay attention to customers' suggestions online.

Source: Statuslabs

Since They Want To Acquire A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Check Out Review Websites.

Users come due to the fact that they have currently formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still require client reviews. There's no other way around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your consumers creates trust. Even something like responding to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs