15% Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of possible customers won't even think about working with a company they can't find viewpoints about.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation doesn't impact simply the consumers. Potential team members also look at rankings and read reviews.

Source: Deloitte

70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Posts, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Typically two-thirds of businesses have great and outstanding ratings. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers check out Yelp monthly. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews generally bring the same weight as suggestions from friends and family.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when consumers have to pick a service provider.

Source: DemandGenReport

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

83% Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take notice of clients' recommendations online.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a medical professional or a legal representative.

Young people (age 18-35) are even more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they realize the huge effect user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz