53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

15 Percent Of Consumers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible clients will not even consider working with a company they can't find opinions about.

Source: Statuslabs

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still need client reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'very often'.

Source: Trust You

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US consumers consider reviews as 'incredibly influential'.

To show the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Clients Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

USA Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.

Source: Statista

If They Were Asked, 77% Of Consumers Would Undoubtedly Leave A Review

More than a 35% would do it to inform others about their client encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to give a review to help other individuals with their decision making process.

Source: Podium