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Consumers Might Spend 31% More With A Business That Has Great Reviews
Focus on this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with ratings alone.
Customer reviews make the statistics appear more authentic which is what the prospective clients are looking for. Nearly a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
The Average Review Length Has Gotten 65% Much Shorter Since 2010
In the present day reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. However, they realize the huge impact user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Majority Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking
This stat is one of many that highlight the importance of online scores. Now that news of client satisfaction travels this quick, keeping your clients delighted is more crucial than ever.
57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked only for services with a perfect five star rating.
Source: Brightlocal
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews typically bring the very same weight as recommendations from family and friends.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers
24% of US shoppers consider reviews as 'very influential'.
To highlight the significance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
Most Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
83 Percent Of Clients Do Not Rely On Advertising
The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to take notice of customers' recommendations online.
Source: Statuslabs
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone