53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation doesn't affect just the consumers. Prospective employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There's no skirting around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Clients Feel Positive About A Business Which Responds To Online Reviews

Corresponding with your consumers develops trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are happy to invest more money with a company.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the enormous impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get an idea of how business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a legal representative or a medical professional.

Younger people (age 18-35) are even more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact use them.

Although we now understand why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

83% Of Consumers Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to focus on clients' recommendations online.

Source: Statuslabs

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz