Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

American Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals read reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American consumers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

82% Of Consumers Go To Review Websites Due To The Fact That They Wish To Buy A Product Or A Service And Wish To Get The Facts About The Businesses Services And Products.

Users come since they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

The Typical Review Length Has Become 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when customers have to choose a service provider.

Source: DemandGenReport

89% Of Buyers Choose To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, folks prefer to read reviews on their mobile devices.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat customers well typically flourish, review sites help ensure of that.

Source: Statuslabs

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two thirds of companies have outstanding and awesome rankings. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most trustworthy source of recommendations. Online reviews generally bring the same weight as guidance from friends and family.

Source: Brightlocal

83% Of All Younger Clients Were Asked To Post A Review Recently

Of those invited, 80% of consumers did post a review. In general, companies have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

70% Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs