70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out a lot more reviews to get a clear view of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

82 Percent Of Consumers Check Out Review Sites Since They Want To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Product Or Services.

Review websites are places that people go to get the truth about a product, business or service . Users come because they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Presently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and ranking data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

72% Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your customers creates trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are more willing to invest more cash with a company.

Source: Statuslabs