Many Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Articles, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Clients Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still require client reviews. There is no way around it. Clients are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now understand why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider

When customers need to pick a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Favorable Reviews Encourage 68% Of Consumers To Use A Local Business

Because the huge bulk of consumers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Clients Could Spend 31% More With A Business That Has Excellent Reviews

Take note of this fact. The better other users explain your service or product, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those invited, 80% of customers did leave a review. In general, companies have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an unassailable impact on customers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the very same weight as advice from loved ones.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a lawyer or a doctor.

Younger people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You