One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an indisputable effect on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of businesses have excellent and great scores. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

United States Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of American consumers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your consumers builds their trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you may expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

Software Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust advertisements pick to take notice of clients' recommendations online.

Source: Statuslabs

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Google Accounts For 57.5% Of All Reviews Around The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Customers Prefer To Learn About A Business Via Reviews And Posts, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

15 Percent Of People Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of potential customers will not even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs