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A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have a massive influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.
Source: RevLocal
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads pick to take note of consumers' suggestions online.
Source: Statuslabs
83% Of All Younger Consumers Were Asked To Submit A Review Recently
Of those asked, 80% of clients did post a review. In general, companies have asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the basic appeal of a website can only go so far.
Source: Review Trackers
73 Percent Of Customers Believe Client Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't pleased with ratings alone.
Consumer reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews
Staying connected with your customers develops trust. Even something like responding to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are more willing to spend more cash with a company.
Source: Statuslabs
61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall 2 out of 3 companies have excellent and awesome rankings. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star rating is the first thing consumers see. Still, users take notice of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
US Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management statistics suggest a company's reputation doesn't affect simply the consumers. Prospective team members also look at scores and take a look at reviews.
Source: Deloitte
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista