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70% Of Consumers Choose To Find Out About A Business Through Posts And Reviews, Rather Than Advertisements
Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
Clients Might Invest 31 Percent More With A Business That Has Excellent Reviews
Take notice of this statistic. The better other users describe your product and services, the more money you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
More Than Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are obviously the more vocal ones.
Source: Statista
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million consumers visit Yelp every month. If you have not claimed your free Yelp business page, this is as great a time as any.
Source: RevLocal
Google Represents 57.5% Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
77% Of Clients Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would post a review to advise others about their client experience and 24% would certainly direct their review to the business itself.
Over a 26% would want to submit a review to assist other people with their choice making process.
Source: Podium
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Clients Review A Businesses Reactions To Reviews
Not only do the majority of individuals read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Just 6% Of Consumers Don't Trust Consumer Reviews At All
According to consumer review stats, a massive 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and score stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias