70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 6% Of Consumers Don't Rely On Consumer Reviews At All

According to customer review data, a tremendous 19 percent of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews typically carry the same weight as suggestions from loved ones.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do wonders in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when clients have to select a service provider.

Source: DemandGenReport

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

89% Of Consumers Browse A Companies Replies To Reviews

Not only do most shoppers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Given that the large bulk of consumers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal