52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews normally carry the exact same weight as advice from friends and family.

Source: Brightlocal

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat clients honorably normally flourish, review websites help make certain of that.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Prefer To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile browser, folks prefer to read reviews on their mobile phones.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews remain without a reaction. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When consumers need to choose a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

83% Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads select to take notice of customers' suggestions online.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center