Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews go on without a response. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People expect to see some negative reviews.

Source: Capterra

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize An Organisation

This stat is one of lots of that illustrate the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your clients delighted is more crucial than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for businesses with a perfect five star rating.

Source: Brightlocal

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

89% Of Buyers Like To Read Reviews Using Their Smartphones

Be it via an app or a mobile internet browser, customers prefer to read reviews on their phones.

Source: Statista

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have a massive impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly normally succeed, review websites help make sure of that.

Source: Statuslabs

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still need customer reviews. There is no way around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general appeal of a site can only go so far.

Source: Review Trackers

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal