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Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those same consumers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
60% Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and ranking stats show people value the viewpoint of peers more than any other material.
Source: Collective Bias
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
98% Of Yelp's Visitors Purchased From A Business They Found On The Website
Typically, 142 million customers go to Yelp every month. This is as great a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Since the vast bulk of consumers read reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Generally 2 out of 3 companies have great and outstanding scores. Only 5% of businesses have a score below three stars.
Source: Brightlocal
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Focus on this statistic. The better other users describe your service or product, the more money you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
The Typical Review Length Has Gotten 65% Much Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers