The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Posted On Twitter Can Increase Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

89% Of Buyers Want To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, people today prefer to read reviews on their mobile phones.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more genuine which is what the potential consumers are trying to find. Practically a 3rd of consumers state composed reviews are the only function that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have excellent and outstanding ratings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal