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71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a doctor or an attorney.
Young people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
83% Of All Young Customers Were Invited To Leave A Review Recently
Of those invited, 80% of customers did give a review. Overall, companies have actually asked 66% of all customers to submit a review on their business.
Source: Brightlocal
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Reviews Posted On Twitter Can Boost Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Just 6 Percent Of Customers Don't Trust Customer Reviews At All
According to consumer review data, a massive 19 percent of consumers constantly trust online reviews and never ever a buy without reading reviews initially.
Source: Statista
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website
Generally, 142 million customers check out Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone