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If A Company Deals With Issues Quickly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Business
Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Represents 57.5 Percent Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
74% Of Local Businesses Have At Least 1 Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Looking at online scores statistics, we found out that a company requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.
Source: RevLocal
Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
83 Percent Of Consumers Don't Rely On Advertising
The standard channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take notice of consumers' suggestions online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star rating is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Given that the large bulk of consumers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal