90 Percent Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics reveal the general appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall rating.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

If A Company Manages To Solve Issues Quickly And Effectively, 95% Of Unsatisfied Clients Will Return To A Company

Customers do not expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a lawyer or a medical professional.

Younger people (age 18-35) are much more likely to hire a professional based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

70% Of Consumers Choose To Find Out About A Business By Means Of Posts And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Just 6 Percent Of Consumers Don't Rely On Consumer Reviews At All

According to consumer review data, a massive 19 percent of consumers constantly trust online reviews and never a purchase without checking out reviews initially.

Source: Statista

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center