Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online rankings stats, we learnt that a business requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the huge bulk of customers read reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Buyers Want To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile browser, clients prefer to read reviews on their mobile devices.

Source: Statista

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Staying connected with your clients creates trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

US Buyers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of American consumers.

Source: Statista

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the general appeal of a website can only presume when it concerns trust.

Source: Review Trackers

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Majority Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among numerous that highlight the value of online scores. Now that news of consumer fulfillment travels this quick, keeping your consumers pleased is more crucial than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for services with an ideal five star rating.

Source: Brightlocal

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients honorably typically flourish, review websites help ensure of that.

Source: Statuslabs